CMRT’s vision is to improve links between mass media and sustainable rural development. It seeks to provide a platform for the rural populace to discuss their problems, find ways for a solution and become a partner in their growth. As part of the strategy, its focuses on areas concerning holistic development of rural communities, highlighting best practices by communities and training programs for journalist working at the rural level.
The mission of CMRT is to bridge the gap between media and social development sectors. It provides platform for facilitating meaningful communication between journalists and social communicators, with the purpose of raising public awareness on social issues. It tracks and analyses coverage of news relating to grass-root development to help the government and non-governmental organizations to chalk out programs for sustainable development.
CMRT’s mission is to sensitise journalists at the regional level to look beyond spot coverage of events and state government announcements and involve themselves at the community level.
Monitoring traditional media –Print, TV, and Radio to understand the reach of development programmes
Analyzing media coverage to judge the effectiveness of communication
Tracking media for positive and negative outcomes or coverage
Evolving strategies to reach targeted areas and building competencies
Building a ground force of dedicated journalists who feel the need to connect with the impoverished and get to the bottom of their problems
Networking and capacity building of young journalists, voluntary grass-root workers and institutions, and supporting campaigns of public interest
Documentation and dissemination of development news relating to social issues
Using communication technologies and techniques to enhance media space for coverage of health, science and development news, voluntary organizations and related subjects
Providing skill development opportunity to district and village-level journalists and communicators on social and health issues and make officials responsible towards the citizens by providing authentic information
Strengthening capacity of partners to effectively use communication to catalyze change