Radio Product Definitions

Best PSA

Any message disseminated by the Radio professionals with the objective of raising awareness, changing public attitudes and behavior towards a social issue will be considered a PSA.

All judges will review entries for appropriateness and clarity of message, factual accuracy, originality, delivery/artistic skill, and overall impact.

Best Spot

Spots are intended to convince listeners that they should do something as soon as possible - it is a direct call to action.

The spots will be judged on originality, sound innovation and techniques. Is it produced and executed well? Because along with a strong concept, good execution is a must. Did they use the proper tone? Was it well acted? Was it strong from start to finish?

Best Jingle

A jingle is a short song or tune used to promote a product or an issue. The jingle will be judged on rhythm, tune and meaning that explicitly promotes the service being promoted, usually through the use of one or more slogans.

How well does the Jingle use sound branding to promote the message. An original Jingle would be judged higher than one which is created using snippets of popular songs. But a melodious sound with harmony will be judged favorably.

Best RJ Links

An RJ link is solely dependent on a radio personality who has an on-air position and influence in broadcasting. What he/she specifically speaks about (on social issues or otherwise) while hosting their radio show will qualify as an RJ link.

For the jury, a good RJ speaks as a friend without talking down to the listener. The links will be judged on the simplicity of the language used by the RJ. How well has the time been utilized with easy editing, smoothness, consistency and superior scripting will be criteria for judging.

Best Campaign

A single idea broadcast in various formats over the course of a day or few days by individual radio stations will qualify as a campaign.

The campaign will be judged on its creativity, consistency through various radio products, repetition of critical messaging and lasting impressions.

Additionally, the initial scores given by the judges for individual components of the campaign will be added together to get the final figure and we will be requesting the judges to add inputs to this score.

Best Message Clarity Award

As part of the Radio4child special jury award, we are looking to choose the one radio product, be it a jingle, radio spot or RJ link, which defines the problem statement with as much clarity and precision, offers solutions while still making the programme innovative. This is a special category for the award.

S.No Radio Station Position Summary Link on Sound Cloud
PSA
1.URCRI PSA Kilkaariyan Radio City Group 1st Everybody wants to hear the laughter of kids in their houses
and not their cries. The PSA emphasises on the importance
of complete RI of 5 year old children. The PSA conveys the
message,  'Paanch Saal Saath baar'. 
https://soundcloud.com/radio4child-1/1ri-psa-kilkaariyan-radio-city-delhi.
13.URCRI PSA Raksha Bandhan Vikas Kaushik BigFM
Delhi
2nd RI of a child is compared to 'Rakshabandhan'. Just as brothers
promise to keep their sisters safe on the festival , similarly a
mother ties the thread of immunization around her child to
keep her safe from deadly diseases.
https://soundcloud.com/radio4child-1/ri-rakshabandhan-vikas-big-fm-delhi.
JINGLES
18.URCRI JINGLE Tikabati Anadi Pahunan Big FM 1st In keeping with the motto of creating awareness
about RI amongst the listeners, this jingle is created, 
based on a popular folk song of Odishas "Rangabati".
This jingle is named "Tikabati" and tells listeners about 
the benefits of vaccination, especially at birth.It also
 educates listeners about the after effects of vaccines
 and urges them not to be afraid if the child cries after 
 a shot. Creating awareness about RI is our motto and 
to educate listeners about its importance, we have created
 a jingle on the tune of Rangabati, a popular folk song 
of Odisha.The jingle is "Tikabati. Through this jingle 
we are able to reach out to millions 
of radio listeners in Odisha. Tikabati dear Tikabati 
Tikabati dear Tikabati,Tikabati tikabati kanakalata-
Telling about vaccination BCG at the time of birth,
Polio,  Hepatitis B and pentavalent to be given 3-3 
doses. Do not get scared when the child cries and gets some
mild fever. In five years tika to be given seven times.
https://soundcloud.com/radio4child-1/ri-jingle-tikabati-rjanadi-bigfm-odisha.
26.URCRI JINGLE Lagvelu Jab tu Tika RJAnshu Priya
Radio Dhoom-Bhojpuri
2nd This is a parody jingle based on a very popular Bhojpuri
song which tells about the benefits of complete immunization,
which is 7 times in 5 years.It also enumerates all the diseases
(by Name) which vaccines prevent, to ensure a healthy and
happy and beautiful life for every child.
https://soundcloud.com/radio4child-1/ri-jingle-lagvelu-jab-tu-tika-rjanshu-radiodhoom.
RADIO SPOTS
6.URCRI SPOT Naamkaran Chandrashekhar Saini Radio City
Mumbai
When a child is born there are many ceremonies related to
this ocassion. 'Naamkaran' keeping the baby's name is one
of the ocassions. But this is not enough to keep the child safe.
Just like 'Naamkaran', Tikakaran should be done in order to
keep the child healthy.
https://soundcloud.com/radio4child-1/ri-spot-naamkaran-radio-city-mumbai.
28.URCRI SPOT TimeCheck Rocky RJRocky & Abbas
RedFM Delhi
1st

RJ tries to remind parents about immunization schedule.
Since RJ's tell time of the day, at different points in their
show, this is a simple and easy way to remind listeners/parents
to take their children for immunization.

https://soundcloud.com/radio4child-1/ri-spot-timecheck-rjrockyabbas-red-fm-delhi.
RJ LINK
44.URCRI  LINK Beemari RJRocky & Abbas  1st In a very emotional and sentimental way the RJ conveys the
importance of being healthy and imagining the pain, we go
through if our children get sick. So if we want our children to
be as happy and cheerful as the "Indradhanush" we need to
ensure complete immunization as per schedule.
https://soundcloud.com/radio4child-1/ri-link-beemari-rjrockyabbas-red-fm-delhi.
22.URCRI   LINK District RI Mandy  2nd RJ speaks about her visits to 3 districts of Assam –Nagaon,
Sonitpur and Darrang in reference to immunization and her
meeting with Dr.Biman Sharma, District immunization officer,
Sonitpur. He speaks about the geographical hindrances in bringing
forest people for immunization and how they send mobile units
to prevent drop outs in areas of Tezpur, tribal belt of Arunachal
Pradesh. The RJ sums up by emphasising the importance of 
complete immunization despite all obstacles. Hence she motivates
listeners to contact their  nearest ASHA or nearby sub- centre
mentioning about the RI tag line- 'Paanch Saal Saath baar'
https://soundcloud.com/radio4child-1/ri-link-district-immunizn-rjmandy-red-fm-guwahati.

Note on Impact and Process : Radio4Child awards

Radio4Child Awards gains momentum in 2016

In 2016, the six winners from the previous radio4child Awards were mobilised as resource persons for over 20 capacity building workshops that were conducted nationally. The CEOs of radio stations were roped in for a brainstorming exercise on how critical issues could be included into regular programming. The suggestion was to increase the themes under which radio could participate.

Hence in addition to Routine Immunisation, an additional theme of End Violence in the digital space was added. This led to increased participation and entries from radio professionals from across the country. The new theme had an instant connect with the young target audiences of radio especially from urban areas.

In 2016 the number of partners joining Radio4child also increased. A partnership was established with All India Radio and the Part-Time AIR journalists’ association. The latter were included so that audiences from hard-to- reach areas could be targeted. As a result over ten entries have come from remote districts such as Purnea in Bihar and Darrang in Assam. The RJs have travelled to the high priority districts and recorded voices of the chief Medical Officers, mothers and other caregivers and ground-level health workers. This has resulted in a rich repertoire of local voices from the field which increased knowledge on the issues of #Routine immunisation and #End violence among target audiences. The participation of All India radio senior producers who have been engaged in programming for women and children enriched the dialogue that we had initiated. Senior producers of the national broadcaster were engaged both as resource persons and trainees in a series of capacity building workshops. As a result of the workshops, the trained RJs travelled into remote locations to capture voices and negotiated for space to air these innovative programmes. UNICEF supported the process by facilitating their travel to these remote areas. Some of the RJs made direct on-air links to Government officials while participating in the training workshops.

This year, the number of entries has increased considerably. From 21 entries and 50 radio jockey mentions, the entries have crossed 120 this year.

Jury Meet

The final entries were collated and judged by an eminent panel of jury members.

Entries received from the public broadcaster and private radio stations were judged separately for each topic (end violence and routine immunisation). Entries were received from AIR, Private FM channels and Part-time district correspondents. One of the criterias for selection was to air the programme created before submission.

Annexure 1: Categories and Descriptions

  1. Best PSA

    Any message disseminated by the Radio professionals with the objective of raising awareness, changing public attitudes and behavior towards a social issue will be considered a PSA.

    All judges will review entries for appropriateness and clarity of message, factual accuracy, originality, delivery/artistic skill, and overall impact.

  2. Best Spot

    Spots are intended to convince listeners that they should do something as soon as possible - it is a direct call to action.

    The spots will be judged on originality, sound innovation and techniques. Is it produced and executed well? Because along with a strong concept, good execution is a must. Did they use the proper tone? Was it well acted? Was it strong from start to finish?

  3. Best Jingle

    A jingle is a short song or tune used to promote a product or an issue. The jingle will be judged on rhythm, tune and meaning that explicitly promotes the service being promoted, usually through the use of one or more slogans.

    How well does the Jingle use sound branding to promote the message? An original Jingle would be judged higher than one which is created using snippets of popular songs. But a melodious sound with harmony will be judged favorably.

  4. Best RJ Links

    An RJ link is solely dependent on a radio personality who has an on-air position and influence in broadcasting. What he/she specifically speaks about (on social issues or otherwise) while hosting their radio show will qualify as an RJ link.

    For the jury, a good RJ speaks as a friend without talking down to the listener. The links will be judged on the simplicity of the language used by the RJ. How well has the time been utilized with easy editing, smoothness, consistency and superior scripting will be criteria for judging.

  5. Best Campaign

    A single idea broadcast in various formats over the course of a day or few days by individual radio stations will qualify as a campaign.

    The campaign will be judged on its creativity, consistency through various radio products, repetition of critical messaging and lasting impressions.

    Additionally, the initial scores given by the judges for individual components of the campaign will be added together to get the final figure and we will be requesting the judges to add inputs to this score.

  6. Best Message Clarity Award

    As part of the Radio4child special jury award, we are looking to choose the one radio product, be it a jingle, radio spot or RJ link, which defines the problem statement with as much clarity and precision, offers solutions while still making the programme innovative. This is a special category for award.

Way Forward

The jury meet has been completed and going forward, the winning entries will be recognised in a National Radio Award Ceremony being organised in Mumbai, where front runners from the field of media, radio and public health will be present. UNICEF Celebrity Ambassador, Ms. Madhuri Dixit, is a special guest at the event. The nominees will be also be featured on the Radio4child Facebook page.

For 2017, UNICEF wishes to expand the initiative to include community radio as a key participant in this engagement.

Media Field Visits on Immunization

India’s immunization programme is one of the largest in the world. Each year over 9 million immunization sessions are held.

According to CES, 2016, lack of awareness about immunization is one of the major reasons that creates gap in the status of routine immunization. With the help of media, UNICEF is trying to reach out to the wider public in order to create a larger discourse CMRT has facilitated several media field visits for media to the high priority states of –Jharkhand, Odisha, Uttar Pradesh where immunization coverage continues to be low in several districts. There exists several variations both in inter-state and intra-state coverage.

The field visits helped the media in gaining an overall perspective of the immunization programme from the field.



Hon'ble Minister of Health & Family Welfare Shri J. P. Nadda and UNICEF Celebrity Advocate Ms. Madhuri Dixit launch MAA Campaign to promote breastfeeding.

NEW DELHI, India, 05 August, 2016 - “Breastfeeding is the most natural and cost effective intervention and should be promoted at all levels. This is an enormous resource that every child has access to. It is our job and our privilege to promote the world’s most effective investment for human development.” This was stated by Shri J P Nadda, Union Minister of Health and Family Welfare at a launch of MAA (Mothers Absolute Affection), a flagship programme for promotion of breastfeeding, here today.

Shri Faggan Singh Kulaste, Minister of State for Health and Family Welfare, Smt. Anupriya Patel, Minister of State for Health and Family Welfare, Shri C K Mishra, Secretary (Health) and Smt. Leena Nair, Secretary (WCD), Mr. Louis George Arsenault, UNICEF Representative to India and Ms. Madhuri Dixit, UNICEF Celebrity Advocate were also present at the occasion, along with other senior officials.

Shri J P Nadda highlighted the life cycle approach of the Ministry and said that a Continuum of care approach has been adopted by the Ministry with the articulation of ‘Strategic approach to Reproductive Maternal, Newborn, Child and Adolescent health (RMNCH+A), bringing focus on all the life stages. The Health Minister further added that we must appreciate that breastfeeding is a child’s first inoculation against death, disease and poverty and according to the latest scientific evidence, breastfeeding is our most enduring investment in physical, cognitive and social capacity development.

Addressing the gathering, Shri Faggan Singh Kulaste, Minister of State for Health and Family Welfare said that awareness is the key among people and we have to work on dispelling myths and misconceptions. Shri Faggan Singh Kulaste further added that breastfeeding creates a special bond between mother and baby and the interaction between the mother and child during breastfeeding has positive impact for life, in terms of stimulation, behaviour, speech, sense of well-being, security and how the child relates to other people.



ICC Cricket for Good, BCCI and UNICEF launch Team Swachh Wash Clinics in Mumbai

Mumbai, 6 March 2016 - Building up to the ICC World T20 in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use there by leading to an open-defecation-free India.
The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the streets of Mumbai. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies.
A specially designed double-decker bus carried the children from a local NGOs and Indian cricket team player Sameer Dighe and Diana Edulji. The Indian cricket player interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies.
Playing cricket-based games with the children along with advocating the use of toilets, Sameer Dighe and Diana Edulji engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Wankhede Stadium.

ICC Cricket for Good, BCCI and UNICEF launch Team Swachh Wash Clinics in Nagpur

Nagpur, 27 February 2016 - Building up to the ICC World T20 in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use there by leading to an open-defecation-free India.
The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the streets of Nagpur. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies.
A specially designed double-decker bus carried the children from a local NGOs and Indian cricket team player Umesh Yadav. The Indian cricket player interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies.
Playing cricket-based games with the children along with advocating the use of toilets, Umesh Yadav engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Vidharba Cricket Association Stadium.

ICC Cricket for Good, BCCI and UNICEF launch Team Swachh Wash Clinics in Bengaluru

Bangalore, 3 March 2016 - Building up to the ICC World T20 in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use there by leading to an open-defecation-free India.
The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the streets of Bangalore. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies.
A specially designed double-decker bus carried the children from a local NGOs and Indian cricket team players Venkatesh Prasad and Jhulan Goswami. The Indian cricket player interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies.
Playing cricket-based games with the children along with advocating the use of toilets, Venkatesh Prasad and Jhulan Goswami engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the M. Chinnaswamy Stadium.

ICC Cricket for Good, BCCI and UNICEF launch Team Swachh Wash Clinics in Kolkata

Kolkata, 24 February 2016 - Building up to the ICC World T20 in India, the International Cricket Council (ICC)Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use thereby leading to an open-defecation-free India.
The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the streets of Kolkata. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies.
A specially designed double-decker bus carried the children from a local NGOs and Indian cricket team player Manoj Tiwary and Shubhlakshmi Sharma. The Indian cricket players interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies.
Playing cricket-based games with the children along with advocating the use of toilets, Manoj Tiwary and Shubhlakshmi Sharma engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Eden Garden cricket stadium.

ICC Cricket for Good, BCCI and UNICEF launch Team Swachh Wash Clinics in New Delhi

NEW DELHI, 18 February 2016 - Building up to the ICC World T20 in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use there by leading to an open-defecation-free India.
The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the streets of national capital New Delhi. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies.
A specially designed double-decker bus carried the children from a local NGOs and Gautam Gambhir. Gautam Gambhir, Indian Cricket Player, interacted with his fans as the cavalcade made its way to photograph themselves with the ICC Trophies.
Playing cricket-based games with the children along with advocating the use of toilets, Gautam Gambhir engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Feroze Shah Kotla Cricket stadium.

ICC Cricket for Good, BCCI and UNICEF launch Team Swachh Wash Clinics in Mohali

The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the beautiful city of Mohali on 16.02.2016. A specially designed double-decker bus carried the children from local NGOs and Gurkeerat Singh Mann, a cricket hero from Mohali. Gurkeerat Singh Mann interacted with his fans as the cavalcade made its way to the PCA Cricket Stadium.

The cricketer played cricket with children and shared tips of the game with them. While playing cricket-based games in the specially designed Team Swachh WASH Clinic he also advocated the use of toilets. Children too shared their knowledge about importance of hygiene and sanitation in keeping one healthy with great enthusiasm.

ICC Cricket for Good, BCCI and UNICEF launch Team Swachh Wash Clinics in Dharamshala

Building up to the ICC World T20 in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh Wash Clinics during the ICC WT20 Host City Tour. This nationwide initiative aims to build a social movement for sanitation and toilet use there by leading to an open-defecation-free India. It began on 15.02.2016 from Dharamshala when the ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through this picturesque town.

While exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies, a specially designed double-decker bus carried the children from a local NGO and Rishi Dhawan, a cricket hero from Dharamshala. Playing cricket-based games and sharing cricketing tips with children, Rishi Dhawan advocated the use of toilets with children and discussed the importance of hygiene and sanitation in the specially designed Team Swachh WASH Clinic set up inside the HPCA stadium.

Icon of Cricket Sachin Tendulkar at UNICEF Team Swachh launch


News of Mission Indradhanush at Amritsar


Routine Immunisation Radio Clips


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@Courtesy UNICEF